I sat down with Philippe Winthrop of the Enterprise Mobility Foundation not long ago to talk about a range of mobility topics. We conversed about the temptation for enterprises to take an individual liable approach for the mobile devices their employees use to conduct business and the overarching issue of corporate responsibility. Then we touched on recently announced capabilities for iPhone 4.0, and Apple’s increased focus on addressing the enterprise’s security and management requirements. See the full interview here.

A lot of people don’t know it, but there is a way to deploy Enterprise Line of Business (LOB) applications to employee iPhones without using the Apple appstore.  It definitely has its caveats.  But, it’s worth knowing about.

If your company has 500 or more employees, you can buy an iPhone “Enterprise” developer license.  It’s a bit more then the “Standard” individual and company licenses, but not much.  For more on developer licenses, go here.

Once you have the license, you can sign your LOB apps with your certificate and provision them to company devices.  “Enterprise” developer licensing allows what is called “Universal” application provisioning.  This is the same type of provisioning that is granted to applications deployed through the Apple Appstore and allows deployment of the application to any iPhone on the face of the Earth.

Wow, so with a developer license, you can deploy an app to any iPhone out there without going through the appstore….WRONG!  The “Enterprise” developer license EULA that you accepted dicatates that you are only allowed to deploy apps to iPhones operated by employees of your company.  Deployment to any other iPhones is illegal.  And, I’m absolutely sure that Apple is not going to stand by and let you break the law.

Well, you can deploy your LOB app to your company users and that’s the important thing, right?  At this point, you may be wondering how you go about deploying the application to the employee-operated iPhone.  There are currently two ways to do it.  Use the iPhone Configuration Utility (iPCU) or use Apple iTunes.  Both methods are described in the Apple iPhone Enterprise Deployment Guide.

The caveat here is that neither iPCU or iTunes app deployment can be performed directly between the iPhone and a server.  Both iPCU and iTunes are desktop applications that run on either a Mac or Windows machine.  But, they do support two different scenarios.  iPCU is best if you want to setup a bulk number of iPhones with your LOB before giving them to the user.  iTunes is better for deployment of the app or on-going updates when the iPhone is already in the user’s hands.

When deploying the LOB app, you have to get your Enterprise Developer License .mobileprovision file installed on the iPhone before you can install a .app file.  You can deploy the .mobileprovision file using desktop management that you may have deployed in your network to offload this task from the user.  When the iPhone is connected to the desktop running iTunes, the .mobileprovision file will be deployed.  Then the user must add the .app to their app library and select to install it on their iPhone.

Many Windows Mobile users are waiting eagerly for the release of updates to the 6.5 version. Unfortunately for most US based users it means waiting on their mobile operator (T-M for HTC Touch PRO2, Sprint for HTC Snap, etc.) to release the updates. It is not clear when and how are going to be released yet as mobile operators usually don’t share their plans and roadmaps. We, based in the US can just hope, call our account managers and keep the pressure on!

However if you live in Europe, where the (re) branding of your phone by mobile operator is much less prevalent you are lucky – there are 3 updates available right now. See the links below and let me know how you like the new, shine WM 6.5

HTC Touch Pro 2

HTC Snap

Toshiba TG01

Cancelled Sendo WM device

I have started to work with smartphones sometime in 1998. I even have a mint prototype of what supposed to be the first Windows Mobile powered phone by Sendo – project that got canceled in 2002. Read more about it here.

Anyway fast forward to 2006 and any IT executive that was thinking about deploying mobile email / PIM and mobile applications basically had two basic option RIM/Blackberry and Windows Mobile. Each had its advantages and issues but once you had your requirements and made your decision, there was a good chance for you to run homogeneous platform. IT Helpdesk and Support, Training, Security and other departments became aware of the platform of choice and while international presence may posed a challenge with availability and the Symbian disruption (especially in Europe) the job was quite easy.

But something did happen in 2007 – the Apple released iPhone and stirred the pot. While the first generation was not suited at serious business use, the second one in 2008 added support for Microsoft Exchange and history started to repeat itself. IT managers were asked by their executives to figure out how to support iPhone, instead of their Blackberries. Regular employees started to bring their own devices and peer support helped them to get corporate email enabled. And the numbers grew.

Today with the introduction of Palm Pre into the mix, the bigger use of ruggedized devices that almost exclusively run Windows Mobile OS, over 30 new smatphone devices running Android planned for release before the end of the year and iPhone being on its 3^rd generation, the 2006 homogenous era looks like a something that will never happen again.

The reality is that most if not all IT departments and business owners have to consider supporting multiple platforms and consider the impacts and risks of all of them. There are some tools that serve multiple platforms well but most are just in their infancy. Also how to make a decision on which support and which just allow /enable but don’t provide any support?

Enterprise Mobile has been building mobile expertise since 2006. If you have any questions about what to do why don’t you send quick email or attend one of the great webinars