Last week kicked off with a bang as Steve Jobs took to the stage in San Francisco to announce the latest iPhone and the innovative capabilities it provides. Touting more than 100 new features, including FaceTime video calling and a very high resolution retina display, the iPhone 4 is poised to live up to its “game changer” billing by Apple.

Its impact will undoubtedly be felt by the enterprise as consumers’ fascination with the iPhone continues to grow. Companies can expect their employees to request – and yes, demand – support for the iPhone and other Apple devices. Enterprise Mobile customers are already gearing up to address user demand. They are piloting iPhone, iPad and iPod Touch devices – all based on the iPhone operating system, or iOS – carrying out proofs of concept for some very innovative mobility projects.

The latest enhancements will further drive iPhone adoption and provide greater choice for users. Those changes, plus advancements we can expect from Android and Windows Phone 7, are overwhelming IT. How can they effectively support technology they haven’t had a chance to use? Without an understanding of the best practices and processes needed to plan and roll out enterprise-scale deployments, CIOs are left to figure out for themselves – through trial and error – how to integrate very diverse platforms into their computing environments.

Rather than back away from the challenges, CIOs need to face them head-on. One proven, cost-effective alternative to handling all aspects of a mobility initiative in-house is to work with outsourcers. Our customers tell us they don’t have time to become mobility experts. That’s why they count on us to complement their skills and knowledge.

The mobility landscape is very dynamic, with devices and platforms changing at a dizzying pace. The rapid rate of change, coupled with an expanding mobile workforce, means that IT can expect to face increasingly greater challenges as it attempts to keep up. Expert services can provide some peace of mind.